May 31, 2013
An annual event at Berthon, which runs concurrent with the Southampton Boat Show from the 13th to 22nd September, we love putting this event together every year. Choosing the theme for it is always fun and this year we are a little more Andy Warhol than yacht broker!
The Collection is a cornerstone for our marketing strategy for the Lymington office and each year we collect up to 100 quality yachts to form our collection. These come to us from all over the world to lie for sale. This year we have two very special blue water cruising yachts booked in early; a Hallberg Rassy 48 DREAMCATCHER completing her circumnavigation with the World ARC to join us in Lymington, as well as a Mystic 60 RED HACKLE which was the belle of the ball in the Panerai Transat Classique 2012, recently returned to Europe to be here. As ever, many other yachts are participating in the event and it is always pertinent to hear what they have been up to around the world (and even locally) before making their way up Lymington River in September 2013.
Specializing in cruising, performance, and motor yachts, we have dedicated brokers looking after each yacht who know how they fit into that particular individual market segment well. Apart from covering the UK, Mediterranean and US from specific Berthon offices, the team has amassed well over 100 years experience which is hard to find these days.
The market has been more buoyant for us and with good presentation, correct marketing and pricing, yachts are still selling and the Collection remains as successful as ever. Each year we are able to present a great, shiny fleet, managing the sale of around £4m of yachts as a result. Of course they don’t all sell at the Collection itself but we continue the sales process throughout the Autumn period and beyond where necessary. In the UK office the busiest quarter for yacht sales is in the quarter up to Christmas as yacht buyers take the opportunity to research, view and offer. As the yachts are available to be seen 7 days a week, they are virtually available any time – all year.
Berthon has a land marina with 3 x 220’ gantries with power so that all yachts present easily and warmly during inclement weather, but most of all they are easily accessed and the surveyor can take a look at what’s under the water.
The Collection catalogue accompanies our annual lifestyle magazine and is professionally produced every year. As you will imagine with this year’s theme it will be very understated! Both publications are direct mailed to around 10,000 of our client base. Below are some of the previous themes of previous Collections that we have dreamt up before –
If you would like to know more about Collection 19, and would be interested in receiving a catalogue or would like to talk to us about entering your yacht, please do contact us for the griff. Contact firstname.lastname@example.org.