Jobs at Berthon

Ahoy-there! Shiver me timbers, the South Coast’s leading boatyard & marina employing over 150 people in Lymington is looking for an exceptionally talented marketing manager that has the flare to get Berthon’s boatyard & marina marketing ship-shape and ready to hit the water.

As we sail through unprecedented growth, the successful shipmate needs to be below decks getting all the nuts and bolts of website SEO and reporting ready, scrubbing the decks making sure our current berth holders are valued and in the crow’s nest looking for danger and potential new clients.

If you have marine industry marketing experience are willing to learn the Berthon ropes and make waves then this role is a must for any marketeer looking for a senior marketing role in the marine industry.

Job Title: Marketing Manager

Reports to: Director

Direct reports: Visual (photo and video) Content Producer, Asst Marketing trainee.

Job Purpose: To manage all marketing and external communications to include boatyard (commercial and leisure refits), marina and various new subsidiary companies – to acquire new customers

Scope: Lead the development of brand, marketing, digital assets, communications and media/PR strategies using continual audience research and analysis to inform strategy.

Duties & Responsibilities

• To be the captain of the Berthon brand and voice through its multi-faceted customer touchpoints to ensure consistency, quality and excellent service;
• To own the implementation of the marketing strategy to drive new customers and retain existing ones;
• This includes leading the website, customer and company communications, digital assets and channels (including management of an SEO consultant) and the customer user journey;
• To develop the tone of voice and brand values of Berthon and to ensure they are utilised in all departments;
• To liaise and provide marketing services (eg Case Studies, etc) for Berthon departments and companies;
• Direct line responsibility for in-house video & still photographer/editor and trainee assistant;
• Co-ordinate and further develop digital media output and relevant case studies for various divisions and subsidiaries;
• Update new businesses/subsidiary websites;
• Reporting to ensure KPIs are being met and learnings are brought forward to influence the future marketing strategy.

The successful candidate should have a combination of most or all the following skills:

• Exemplary attention to detail and accuracy;
• Good marine copywriting skills;
• Good knowledge of digital media to include LinkedIn, Facebook, Twitter, Instagram, etc;
• Good knowledge of the marine/yachting industry;
• Good understanding of yachts/yachting;
• Live locally in the New Forest;
• Be willing to attend various boat shows & events;
• Good knowledge of and insight regarding SEO, Google analytics or similar

Salary

Berthon have a high retention rate by pushing the boat out with competitive salary and going overboard with benefits. You won’t need a telescope to see the sea either, our site overlooks the river and the Solent and so we guarantee you’ll get beautiful views every day of the week.

Berthon have ISO 9001, ISO 14001 & ISO 18001; offer 33 days holiday (inc bank holidays), and pension plan.

A sales role has become available for a leading UK marine brand, specialising in pontoon and dock solutions, working closely with and reporting directly to the Sales Manager.

Based in Hampshire, this is an exciting role for a well-known business. The successful applicant will be responsible for capturing leads, quoting, following up & cementing profitable sales within margin parameters set out by the sales manager and customer satisfaction. This is predominantly a customer-facing role with a strong emphasis on Sales. The role will suit a hard-working and career minded individual who wants to combine their passion for the marine industry with a career. If you can present a friendly and helpful manner at all times and enjoy working within a driven environment this is a very exciting opportunity!

Essential:
• General marine knowledge and a passion for boats is desirable
• Strong communication and presentation skills
• Computer literate, experienced in Microsoft Office
• Excellent organisational and time management skills
• Personable and approachable – via all communication types; emails, phone and face-to-face
• Ambitious and driven, with a positive ‘can-do’ attitude
• Previous sales experience advantageous

An experienced motor yacht broker is required to join our professional team at Berthon France office based in Mandelieu.  The broker will be focused on selling new Pearl Motor Yachts from 62’ to 95’. Berthon France is the distributor for France.  He or she will also work with the existing team in order to develop the larger brokerage motor yacht offering and will have some input into the sales of Windy Boats as needed. Windy France is the exclusive distributor.  This is a great opportunity to join an existing team and to grow Berthon France with them

Reports to

Sue Grant the managing director of the Berthon Sales Division and working closely with Bruno Kairet Sales Manager of Berthon France

Responsibilities

Working on the Pearl account with the Sales Manager in order to promote and sell Pearl Motor Yachts

Establishing an effective and efficient large motor yacht brokerage division for yachts of 40’ to 100’ at Berthon France to take advantage of the client base existing and new client contact as a result of the Pearl distributorship.

Working with the Sales Manager to arrange boat shows including Cannes, Dusseldorf and Mandelieu Shows.

Carrying out sea trials and technical hand overs of the yachts that are sold

Assisting with the Windy Boats file

Attributes

Fluent English and French speaker

Experience of the motor yacht segment from 40’ to 100’, able to accurately value and prepare the necessary specifications for both new and second hand yachts.  The appointment requires someone who is able to accurately price trade in yachts and general brokerage yachts

Team player

Experience with contract and previous MYBA membership would be an advantage

Competent yachtsman essential and qualifications are desirable

Current driving licence

Either living within an hour’s drive of the office or willing to move to the area

Computer literate

Summary

Due to increasing demand Berthon has an immediate opening for experienced Cleaners to join our yacht valeting team at £9.00 per hour (above minimum wage) and the availability of overtime which is paid at time–and-a-half. Branded Personal Protective Equipment (PPE) is provided along with a fantastic setting at Lymington Marina, just minutes walking distance from the High Street and Lymington Town railway station.

Essential Attributes:

• Team player
• Strong work ethic
• Attention to detail
• Professional
• Reliable

Duties and Responsibilities:

• Cutting GRP surfaces using power tools and applicable PPE
• Polishing GRP & painted surfaces with appropriate products
• Washing down various size sailing yachts and motorboats within the marina
• Full detailed valeting using appropriate products to create a professional finish (COSHH)
• Other associated tasks as needed

The role also involves helping to keep our newly refurbished washroom facilities clean and maintaining the ship yard works area

NB Previous successful applicants have found alternative long term roles and careers at the family-owned Berthon having proven their reliability after working industriously with good time-keeping and a disciplined approach to all tasks.