January 10, 2019
In these days of the web, social media, video and instantly available information, it is easy to ignore the relevance of top class international yachting magazines as a medium for marketing and selling yachts.
Here at Berthon, whilst we spend significant resource on modern means of communication we remain loyal to the yachting press for its authoritative writing and its ability to give yachtsmen a rattling good read – that is factually accurate.
Most of us have dusty collections of yachting magazines stashed at home or in the office (or both) and reading a yachting magazine is still something that holds enormous charm – an annual subscription to our favourite cover still ranks above most else as a favourite and much appreciated present.
For these reasons, we advertise extensively in the yachting press. The February editions are amongst the most important of the year, hitting the doormat in January after turkey and après ski and before the Dusseldorf Boat Show.
We thought that you might be interested to see the range of advertising that we are placing in the 2019 February editions and so, here they are –
Berthon Winter Collection – 12 pages featuring a selection of Berthon offerings to cheer up the cold and wet winter weather –
There is a video version available here –
Wit and wisdom – a short piece about the Berthon Sales team across our 4 offices.
You will never open an edition of Yachting World to see less that a double page spread in the Berthon colours. Yachting World is one of the sailing worlds’ greats and has international coverage.
A favourite magazine for Berthon with its super sharp technical editorial – you will see Berthon here every month.
Motorboat & Yachting
The last word for motor yacht owners with dynamic and practical articles. It is read internationally.
Also an article about the people at Berthon –
Motorboat & Yachting carries a couple of Berthon pages every month and also features our new yacht offerings through the year.
The sailors’ favourite – Berthon have supported this publication for eons and continue to do so every month.
Yacht porn of extraordinary quality and used regularly by Berthon.
American’s finest yachting magazine – Berthon is a monthly feature in this great publication. We believe in the importance of marketing our yachts on both sides of the Atlantic.
Through the year Berthon also advertises in –
Neptune Yachting – for Windy in France.
Neptune Yachting Moteur, Yacht France and Yacht Class – for Pearl Yachts in France.
Our ‘Berthon Book’, which last year incorporated Volume 14 (XIV) of our annual Lifestyle magazine and Collection catalogue – https://www.berthon.co.uk/about-berthon/berthon-magazine/.
Our ‘Market Report’, published annually and what we are working on as we speak. Last year’s is still available here – https://www.berthon.co.uk/yacht-sales-brokerage/yacht-market-report/.
We hope that you will continue to enjoy and pore over these wonderful covers as much as we do…